Project Outline
The ClearPath allergy resource app was built as a MVP to better manage the complexities and confusion that people experience when living with allergy conditions, from moderate to severe. While the medical community provides ample information for common allergies, the experience falls short of what users expect when using a modern app.
ClearPath App
Case Study
Role
Art/Creative Direction
Brand System Design
UX/UI Design
Tools
Figma | Miro | UserTesting
Discovery
Establishing Priorities
When conducting user research, it was clear that there are many levels of allergy management, and it is important for people to be able to customize their individual profile so that they are gaining as much useful information as possible. This includes understanding signs and symptoms of a reaction, managing a reaction after the fact and finding ways to make informed decisions based on the particular scenario.
Who to Consider
Allergy conditions affect individuals and families in many different ways, so it was important to consider all of the variables involved. This means finding the difference between a mother of 3 who needs help managing her children’s varying allergy conditions and the individual who has lived with a particular allergy their whole life. The factors involved in the decision making and information gathering processes are very different, based on medical history and severity.
Guiding Users Appropriately
Research showed that users often seek information based on a particular allergy condition, but the parameters to what they are looking for can change depending on how the reactions or condition itself has evolved. A clear path to information and resources was the main goal in establishing flows that helped guide people to what will help most.
Finding Ways to Help
Living with allergy conditions can be difficult, especially when searching for information about less commons types. There are particular lifestyle changes that are needed and the details involved can mean experiencing reactions ranging from feeling unwell to ending up in hospital. Users are looking for a resource that can present the crucial information they seek in a way that doesn’t make them feel more confused.
Explore + Define
Provide a Reliable Experience
Based on the user personas and problem statements that were established, the key to providing a meaningful user experience was mapped out basis on user needs and key pain points that were discovered in research.
User Behaviors
To compliment the way the app will need to function based on user needs, multiple use-case scenarios were built to understand how individual users will interact with the features.
“As a person suffering from lifelong allergies, I know exactly what to look for in terms of resource guides.”
– Participant
Develop + Test
Dashboard
As the main hub for information and guidance, the dashboard needed to be an intuitive experience that offered valuable links and easy to understand subject matter. The initial ideas for how to navigate through the app were also factored in to how the setup would be constructed.
Building a Brand
A color palette that felt fresh and natural was constructed to relay a feeling of comfort and cleanliness, which aligned with what users expected when researching allergy-related content and information.
Testing the Product
Having finalized the logic and flow throughout the app a robust prototype based on the MVP version was laid out to provide the user testing experience. The prototype coordinated the various aspects of research and user input to provide a useable resource and guide for managing food allergies. The testing provided key data for moving the app forward beyond its initial launch phase.
